Tablet market share of Apple and Samsung fell to 43 percent as total shipment volume growth fell to 6.6 percent in 2014, said Strategy Analytics.
The 2014 tablet market share of Lenovo has gone up by 1.1 points to 5 percent.
White-Box vendors are building market share – up to 29 percent in 2014 from 24 percent in 2013 – via entry-level and ultra-low priced Tablets in emerging markets and as holiday promotions in developed markets.
Apple will remain the top tablet vendor for the foreseeable future, but growth will be muted as consumers take longer to replace these premium tier tablets.
“Samsung needs to strengthen its position in the enterprise and vertical markets, where growth will be seen in the coming years, while new products such as the iPad 12.9-inch Pro version cannot come quickly enough for Apple as it needs to re-ignite growth and demand in its tablet products,” said Peter King, service director, Tablet & Touchscreen Strategies.