Samsung’s Asim Warsi: We lead Indian tablet market

Asim Warsi, vice president, Marketing, Mobile Business, Samsung India Electronics, today said the company has achieved volume market share of 42.9 percent and value market share of 51.2 percent in the tablets in 2014, quoting market research firm GfK.

GizmoLead.com is yet to access the GfK report and share the full details of Samsung competition.

“It is quite obvious that Samsung continues to be the clear leader in the tablets market in India. We are the number one choice of the Indian consumers,” said Warsi.

On Monday, IDC said Intex has overtaken Samsung as the tablet market leader in India in Q4 2014. IDC report is based on shipment of tablets. GfK report is based on actual sales.

Samsung Tablet

In October-December 2014 quarter, Samsung said its volume market share in the tablets market was 40.6 percent, while the value share was 49.0 percent.

“Our syndicated research shows that our volume market share in the fourth quarter is more than the combined market share of the next four brands. The volume share of Samsung tablets for the year was nearly five times more than the next player, while the value share was three times bigger,” Warsi added.

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