Samsung replaces Apple, leads in innovation category, says ABI

Samsung Electronics has outsmarted Apple in the innovation category of tablet vendor competitive assessment of ABI.

Twenty-three of the world’s leading tablet vendors were analyzed in this ABI Research Competitive Assessment complete with a vendor matrix which ranks companies on several criteria for product Implementation and vendor Innovation. Samsung reached second in the implementation strategy after Apple.


ABI report said that Samsung and Apple maintain a strong lead over other vendors, but competition is heating up and the market could change drastically over the next year as price and value become stronger criteria.

The two leading tablet makers have managed to stay ahead of other tablet OEM vendors. Lenovo reached the third place for the vendor matrix. The company has done a great job of expanding its tablet portfolio by marketing to a large audience range and providing unique user interfaces.

Apple’s iPad walked away in first spot with 45 percent shipment share of tablets. Samsung was the next closest vendor with 23 percent shipment share for the 12-month period and Amazon rounded out the top three with 6.5 percent share of the tablet shipments.

“Our assessment provides a strong portrayal of what elements contribute to a tablet vendor’s success in an extremely volatile market. Price and value would become a major criteria in near future,” says Stephanie Van Vactor, research analyst, ABI.

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