Devices major Apple is conducting an event on October 16 in California – one day before iPhone 6 smartphones launch in China — to update its iPad tablet range.
According to technology news website Re/code, the event also will include a look at next-generation software for powering Macintosh computers.
The press meet will be held in an auditorium at Apple’s headquarters in the California city of Cupertino.
In September, Apple introduced iPhone 6 and iPhone 6 Plus smartphones.
ABI Research recently said Apple and the Korean electronics giant Samsung continued to lead branded vendors in unit share during H1 2014 although with mixed fortunes.
Though the top two branded tablet suppliers combined for nearly 70 percent of all shipments, Lenovo and Intel are increasingly being seen as the next growth engines for the wider tablet ecosystem.
Apple iPad shipments declined 13 percent while Samsung units rose about 26 percent year-over-year in the first six months of the year.
“The roller coaster ride from the leading two tablet vendors has market watchers looking to other vendors to create sustainable growth,” said ABI Research senior practice director Jeff Orr.
According to recent reports, both the latest large-screen iPhones have received more than 2 million orders in the Chinese smartphone market. Apple will officially launch iPhone 6 and iPhone 6 Plus on October 17 on networks of China Telecom, China Mobile and China Unicom.
Apple launched the large-screen iPhone 6 and iPhone 6 Plus on September 19 and has rolled the smartphones out to an array of countries.
Apple’s revenue in Greater China — which includes Hong Kong and Taiwan — is second only to the US, and chief executive Tim Cook has said he expects it to become the company’s biggest market in time, Reuters reported.
Apple, which popularized tablets with its iPad, remained the largest single global vendor in the second quarter but its market share fell to 26.9 percent from 33 percent last year, as Android makers boosted their share, according to the research firm IDC.
Apple recently said it broke its sales record for an opening weekend of a new iPhone model, delivering 10 million in three days.