The Facebook page of All India Radio News has crossed two million likes, making it the most favoured news organisation across the country including amongst the Indian diaspora.
AIR News ‘likes’ are not only from India but a huge chunk of followers are also from Nepal, Pakistan, Saudi Arabia, Bangladesh, Malaysia, USA, UK, Singapore etc.
Among the Indian cities, not only the urban, metro users but people from Srinagar, Bhopal, Jaipur, Patna, Indore, Kanpur, Surat, Coimbatore, Dehradun etc are also following AIR News, said the official release by the Information and Broadcasting Ministry
“The Facebook insight data shows that AIR’s News Service Division (NSD) is reaching almost 10 million people in terms of posts on an average per day across the length and breadth of the country including the overseas diaspora,” said the official release.
The Information and Broadcasting Ministry release said that the noticeable fact is that NSD of AIR has achieved the landmark by not resorting to any additional or paid source for promoting its social media platforms.
The entire growth of All India Radio News Facebook page has been organic in nature.
AIR News live tweeting of events like Pradhan Mantri Jan Dhan Yojna and Mann Ki Baat have received appreciation from its social media followers worldwide, the release said.
“This has helped in creating its unique brand recognition in the global media and embraces a chance to adopt makeover from contemporary forum of medium to digitized”, the ministry said.