Xiaomi sells 34.7 million smartphones in first half of 2015

Xiaomi Technology CEO Lei Jun

Xiaomi has revealed that it sold 34.7 million smartphones in the first half of 2015, an increase of 33% year-on-year.

Xiaomi has continued to rule the China’s smartphone market in terms of market share for five consecutive quarters.

In February this year, analyst firm IDC revealed that Xiaomi ranked first in China for the year of 2014, with a market share of 12.5 percent.

Xiaomi Technology CEO Lei Jun

Sales on Mi.com make up 70% of Xiaomi’s total smartphone sales, helping the company become China’s third-largest e-commerce player. During Mi Fan Festival in April this year, Xiaomi sold 2.12 million phones in just 12 hours.

Currently, the majority of Xiaomi’s smartphones are already on open sale without the need for pre-registration, making it more convenient for users to make purchases.

Xiaomi’s Mi 2, Mi 3, Redmi, Redmi Note, Mi 4 and Redmi 2—have so far shipped over 10 million units each.

“Even with the China smartphone market slowing down, we did a stellar job of posting a 33% growth on last year’s numbers. It can be said that we outperformed the market and produced an excellent report card,” said Lei Jun, founder and CEO of Xiaomi.

In April, the company launched its flagship global smartphone Mi 4i in India for Rs 12,999.

Mi 4i features a 5-inch 1080p full HD display with a sleek unibody design. It is powered by Snapdragon 615 second-gen 64-bit 8 core processor at 1.7 GHz clock speed, which has been created by Qualcomm.

It also features 4G dual SIM slots with a 13 mega pixel (MP) front and 2 MP rear camera. It is juiced by a 3120mAh battery that can power through 1.5 days of normal usage.


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