Xiaomi India unveils smartphone priced at Rs 14,999

Chinese handset maker Xiaomi today unveiled Mi 3 in the Indian smartphone market — priced at Rs 14,999.

Often touted as the Apple of China, the firm’s first offering will be available for pre-booking from next week.

Xiaomi said on its website today that Mi 3 will be available for pre-booking in India from July 15.

Recently, Xiaomi roped in Jabong co-founder Manu Kumar Jain to head its operations in India.

Powered by its customized Android user interface (UI), MIUI V5, the Mi 3 has a 5-inch Full HD 1080p LCD touch display and sports Qualcomm’s Snapdragon 800 2.3GHz processor, Adreno 330 450 MHz GPU, 2 GB RAM, and eMMC 4.5 flash memory of 16 GB.

Xiaomi-Mi3

The smartphone has a 13 megapixels rear camera and a 2 MP front camera with both supporting HD video recording and has a 3050mAh lithium-ion battery.

Recently, handset makers like Motorola and Alcatel partnered with e-commerce firms to launch their devices.

While Motorola has launched its Moto G, Moto X and Moto E with Flipkart, Celkon had launched its Android Kitkat-powered Campus A35K exclusively with Snapdeal.

According to the company’s website, it has already sold over 17 million handsets in China. Its portfolio includes devices like Mi 3, Redmi (Singapore dollar 169), Mi Wi-Fi and Mi Box, among others. It launched its products in Singapore in February this year.

Other Chinese firms selling its handsets in India include Huawei, ZTE, Lenovo, Gionee and Oppo, the latest entrant.

In the first quarter of 2014, 17.59 million smartphones were shipped into India as compared to 6.14 million in the same period of 2013.

Samsung was the market leader in the category with 35 percent market share in Q1, followed by Micromax (15 percent), Karbonn (10 percent), LAVA (6 percent) and Nokia (4 percent).