Xiaomi will launch “Made in India” device “Deshka Smartphone” on November 30. The company said that it will “change the lives of the entire country, especially people living in rural India.” The smartphone is the entry-level handset and might cost around INR 3,000 to INR 4,000. The official Twitter handle of Redmi India posted regarding the phone saying, “A new Redmi smartphone is coming your way on Nov 30! Aarahahai #DeshKaSmartphone”
— Make in India (@makeinindia) November 24, 2017
Company’s vice president, Manu Jain teased the followers on Twitter with the caption “DeshKa Smartphone.” The phone will compete with JioPhone, Micromax’s Bharat series handsets, and other entry-level smartphones. It is worth noting that the Chinese company recently opened the first accessory manufacturing facility in Noida. Xiaomi also has two plants in partnership with Fixconn in India.
Desh ke liye a rahan hain #DeshKaSmartphone
— Manu Kumar Jain (@manukumarjain) November 23, 2017
The said smartphone is also expected to be available offline. The company has claimed that they have taken the fourth spot in the offline smartphone market in India. Currently, Redmi 4A is the company’s cheapest phone for the price around Rs. 5,999 with decent specs like 2GB RAM and 16GB internal storage. Overall, the tech giant is targeting entry level smartphone market segment in India to capture more share. Other Indian companies like, Karbonn and Micromax have the majority of shares in this segment. Stay tuned for more news and technology.