The US mobile carrier Sprint may be selling the Xperia Z3 smartphone from Sony, said a Bloomberg report today.
To retain the company’s customers and to attract new ones, Sprint has made the decision to sell Xperia and stretch its smartphone lineup.
Sony is expected to launch Xperia Z3 soon and Sprint is planning to offer it to the customers.
Sony is rumored to be launching Xperia Z3 next week at the IFA electronics trade show in Berlin.
Sprint is currently the third-largest carrier in the United States and SoftBank continues to push price reductions and promos with hopes of retaining its customers.
According to a report by Rueters, SoftBank plans to sell Sony phones on August 29.
The new addition to Sony’s flagship series, Xperia Z3 will sport a 5.2-inch HD display with a quad-core 2.5 GHz Qualcomm Snapdragon 805 processor.
It will boast a high quality 20.7-megapixel camera with an Exmor RS sensor with G Lens technology.
SoftBank and Sprint have also announced their partnership with Japanese smartphone maker Sharp to sell the Sharp Aquos Crystal.
Sony’s partnership with SoftBank and Sprint would give a chance to its flagship smartphones for a firm foothold in smartphone markets. The company is currently having difficulties in making a profit from its main electronics business.
Sony also cut its annual smartphones sales target to 43 million units from the 50 million last month. Company’s mobile sales and marketing have been limited in the U.S. market even after their partnership with T-Mobile US for some of its recent devices.