Samsung leads Indian mobile market in Q2 2015

Samsung shop

Samsung has regained the leading position in the Indian mobile market. The company registered a 19 percent quarter-on-quarter growth.

In India a total of 56.6 million handsets were shipped during the April-June, 2015 quarter with 43% being Smartphones.

Samsung-Logo

The overall market grew 7% quarter-on-quarter, while Smartphones alone grew at 24.8% in shipment terms during the period.

Samsung lead the market with a 20.6% share of overall mobile handsets shipped, while for Smartphones the company’s share was 24.6%.

Samsung was followed by Indian player Micromax in terms of overall shipments of mobile phones as well as in the Smartphone category. Intex took the third spot in overall shipments.

Micromax had a market share of 14.8 percent in the second quarter this year, while Intex managed to grab 10.4 percent of the market share.

Smartphone shipments continue to increase as a proportion of the total mobile handsets shipped in India. During (April-June) 2015, smartphones accounted for 43.1% of total mobile phones shipped, up from 36.8% in the previous quarter.

The ‘Make in India’ campaign also had a positive impact on mobile handsets manufacturing in the country.

Of the total handsets shipped in second quarter of 2015, 24.8% were manufactured and/or assembled in India compared to 19.9% in the previous quarter.

“Although domestic manufacturing of mobile phones has increased, the government must introduce minimum value addition norms for mobile handsets as a threshold for qualifying to be labelled as ‘Made in India,’ said Faisal Kawoosa, Lead Analyst, CMR Telecoms Practice

 

editor@gizmolead.com