Nokia has rolled out new software update for its Asha touchscreen phones: Asha 230, Asha 500, Asha 501, Asha 502 and Asha 503.
The new platform 1.4 brings several improvements including an enhanced music app called MixRadio, a better camera, OneDrive access and a more social and updated Fastlane.
MixRadio from Nokia is a free and personalized music streaming service that allows users to listen to music offline. The app is available on Asha 500, Asha 502 and Asha 503 devices.
Nokia is also offering 7GB of free storage on Microsoft’s OneDrive and it is possible to automatically or manually transfer digital content to the cloud directly from the phone.
The improved camera app features voice-guided selfie feature and panorama mode.
In addition to these, the update includes a power save mode for battery durability; performance improvements; improved video stabilization and parental control for the browser and Nokia Store access.
These enhancements clearly indicate growing demand for user-friendly content and apps. This announcement comes at a time when leading smartphone makers like Samsung face criticism for failing to satisfy the content needs of their customers through their ecosystem of apps.
For instance, March 2014 AppOptix data shows a typical Galaxy S3/S4 user spends 64 minutes/month (combined) on Google Play, whereas the same figures for Samsung Hub and Samsung App store are just 0.6 minutes.
Industry experts feel smartphone vendors should develop a differentiated set of apps that will resonate with its key user base.