Micromax has expanded its 4G LTE range of smartphones with three new additions: Canvas Blaze 4G, the Canvas Fire 4G and the Canvas Play 4G.
With this launch, Micromax has completed the launch of six new 4G devices in less than three months, the company said. The earlier launches include Canvas Knight 2, Canvas Sliver 5 and Canvas Nitro 4G.
Micromax’s Canvas series 4G phones are priced between Rs 6999 and Rs 10999.
With the roll out of the 4G networks across 296 cities and more cities by December this year, we expect this to surge a shift from 3G to 4G as well 2G to 4G in under-penetrated markets, said Shubhajit Sen, CMO, Micromax Informatics at the launch event organized at Kolkata.
“Our 4G smartphone launches are well timed with the 4G technology evolution and rollout to ensure our consumers use mobile internet for not just entertainment but also for work while at home or on the go,” Sen added.
Over the due course of time Micromax’s entire Canvas range of smartphones will be upgraded to 4G, according to Sen.
Micromax will launch 5-6 more 4G enabled smartphones at various price points by the end of 2015 leveraging both online and offline channels, he added.
Micromax has ensured that all three new smartphones come with powerful specifications to make the most of 4G networks with a download speed of up to 150Mbps. Micromax has also partnered with Airtel to provide an introductory 4G double data offer for a period of 6 months across its 4G range of smartphones.