LG Electronics announced the launch of its customizable AKA smartphone, which was introduced to Korean customers in late 2014, in Hong Kong, China, Taiwan, Singapore and Turkey.
LG is offering AKA in four different personas, from Eggy in yellow who falls frequently in love, the ever-so-impulsive Wooky in white, the soft-hearted and music-loving Soul in navy and Yo-Yo in pink who is always on a diet. The characters’ personalities are an integral part of each phone as they are woven into wallpapers, widgets and ringtones.
Key specifications of AKA:
Chipset: 1.2GHz Quad-Core
Display: 5.0-inch HD IPS
Memory: 16GB / 1.5GB RAM / microSD slot
Camera: Rear 8.0MP Laser Auto Focus / Front 2.1MP
Battery: 2,610mAh (removable)
Operating System: Android 4.4 KitKat
Size: 138.7 x 71.9 x 9.9mm
Weight: 135.5g (without font slide cover) / 157g (with front slide cover)
Network: 4G LTE
Connectivity: Wi-Fi / Bluetooth 4.0 / NFC / A-GPS / USB 2.0
Color: White / Yellow / Navy / Pink
Other: Art Toy / Stickers
Users can customize AKA phones with stickers, markers or paint, for a true DIY experience.
LG tweaked the AKA phones by adding an emotional UX element. Some of the additional features include customizable glasses and eyebrows for each pair of eyes. Another UX feature is the included Art Toy figurine, which can be digitized and integrated into the phone’s user experience.
Snapping a photo of the accompanying figurine with AKA’s Snapshoot tool creates an animated 3D version of the figure that appears alongside selfies. Other camera features come straight from LG’s handsets and include Laser Auto Focus, Touch & Shoot and Gesture Shot.