Intex has expanded its Aqua smartphone portfolio with the launch of its new Aqua Trend smartphone. The phone is priced at Rs 9,444.
The company has also roped in Tollywood star Mahesh Babu as its Brand Ambassador for Andhra Pradesh & Telangana for next one year.
The device packs a 5 inch HD IPS display with 1280*720 pixel resolution. It is powered by a 1.3 quad core processor clubbed with 2GB RAM.
It runs on Android 5.1 Lollipop and measures 144.5*72.5*8.9MM and weighs 152 gm.
It is equipped with a 13MP rear Sony camera, while there is a 5MP front facing camera on board. The phone has 16GB internal storage capacity.
Camera features include Autofocus, Digital zoom, multi-shot, night vision, single touch camera option, Colour effect, continuous shot, Face beauty, Panorama, GPS Info, Capture image during recording.
It has special features like HotKnot that allow users to share anything by taking the Aqua Trend screen closer to the other mobile.
On the connectivity front it has 4G connectivity, Bluetooth/Wi-Fi/Hotspot. It is juiced by a 3000mAh Li-polymer battery.
The Aqua Trend comes with a 1-year screen breakage warranty and a complementary smart or sensor-based flip cover. It is available in four colors – Champagne, Silver, Gray and Black.
The Telegu superstar has been signed for 1 year. During this period, Mahesh will be seen in the company’s television commercials besides being the face of the company on a series of brand activations.
Intex also aims to more than double its turnover to $1.5 billion (Rs.9,000 crore) during the current financial year.
The company said they would be investing Rs.2,700 crore over the next two to three years as part of aggressive plans to double the turnover. The zero debt company will raise all the funds internally.