Huawei plans to add nearly 1,500 customer service centers worldwide, and around 100 will be in Thailand, which is its regional hub for the Southeast Asian region.
Richard Yu, CEO of Huawei Consumer Business Group, said that the devices company is planning to invest in brand building in Southeast Asia.
“The brand building budget will be doubled for the Southeast Asian markets since there’s a strong possibility of growth in market share,” said Yu.
Huawei’s market share in Myanmar is 50 percent because the products meet the demands of the consumers.
“Our revenue is very good in Myanmar, India, the Philippines, and Malaysia. Thailand is a big market with a lot of potential, so we are now focusing on it,” Yu added.
According to an IPSOS Global Research report covering 32 countries, Huawei’s brand awareness rose from 52 percent in 2013 to 65 percent in 2014, representing a year-on year increase of 25 percent.
In Western Europe, Huawei recorded significant year-on-year growth last year in terms of brand awareness: Netherlands (61 percent), Spain (60 percent), German (57 percent), Italy (54 percent) and Russia (41 percent).