ELITE priced Rs 5,999 challenges Redmi Note and Lenovo A7000

ELITE smartphone

ELITE, a sub-brand of homegrown tablets and phablets maker Swipe, announced its first smartphone priced Rs 5,999 will be available exclusively on Flipkart from 19thAugust 2015.

Swipe is also launching Android-based OS “Freedom OS” along with ELITE. ELITE is based Android Lollipop, 5.0.

The low-range smartphone will compete with the likes from companies like Xiamo and Lenovo, Swipe said. Main competitions for ELITE will be Xiaomi’s Redmi Note, Lenovo A7000  and InFocus M330.

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ELITE surpasses competition in terms of build, design, functionality, specification and price, the company said.

Primary target of ELITE will be customers in the age group of 18-30, which now comprises 65 percent of its customer group.

Announcing the launch, Shripal Gandhi, founder and CEO of Swipe Technologies, said, “We have got an overwhelming response from the online space and now it’s time to launch ELITE exclusively on Flipkart. We look forward to push sales in both the budget as well as premium segment and intend to disrupt the market with similar innovations in the future!”

Amitesh Jha, VP – Retail, Flipkart said, “Offering a new smartphone packed with compelling features, powerful processor & enhanced user experience, we are confident that this product will cater to the growing demand for new-age smartphones amongst our young customers.”

Swipe ELITE specs

Important specs

5” High Definition IPS Display (720*1280

16GB on-board memory expandable up to 32 GB through an SD Card

13 MP rear camera and its 8MP front camera

“Super Charge” technology powered by 2,500 mAh battery

ELITE also boasts UI features like DIY themes, localized Swipe Search Engine, customizable home screen gestures, an extensive Swipe gallery with numerous theme options, live wallpapers & fonts and a Swipe Box offering upto 100GB Cloud Storage Space.

Also read: Swipe’s Maharashtra unit to ship smartphones, tablets in 6 weeks

Rajani Baburajan

[email protected]