Apple captures 12% share in China, closing gap with Xiaomi

China Smartphone Vendor Shipments and Marketshare in Q1 2015

Apple has captured 12 percent share in the smartphone market in China. In fact, the difference in market share between Xiaomi, the number one smartphone brand, and Apple is 0.5 percent, said Strategy Analytics.

China smartphone shipments grew 17 percent annually to 110 million units in the first quarter of 2015 from 93.6 million units in Q1 2014.

While Xiaomi maintained first position, Apple is rapidly closing the gap with 12 percent market share in second place.

Linda Sui, director at Strategy Analytics, said: “This is the first quarter that China’s smartphone annual growth rate has been lower than the global average since 2010.”
China Smartphone Vendor Shipments and Marketshare in Q1 2015
Xiaomi shipped 14 million smartphones and captured 12.8 percent market share in China during Q1 2015 against 11.3 percent a year earlier.

Xiaomi has maintained the number one smartphone position in China for three quarters in a row, due to solid demand for its Redmi models.

Xiaomi’s rapid growth is now coming to an end, and it has delivered negative sequential growth in China for the past two quarters.

Apple is growing swiftly in China at the moment. Apple shipped 13.5 million iPhones in China during Q1 2015, holding its ranking as the number two smartphone vendor for the second straight quarter.

Apple’s new iPhone 6 and 6 Plus models are proving wildly popular with Chinese consumers and, if current trends continue, Apple could become China’s largest smartphone vendor in the second half of this year, said Strategy Analytics.

Huawei shipped 11.2 million smartphones and held on to third position with 10 percent market share in China in Q1 2015 against 8.5 percent a year ago. The Mate7, Ascend P6 and Honor series are among the main smartphone models driving Huawei’s growth.

Huawei has significantly improved its product design and expanded its online retail presence in China this year.

Baburajan K
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