Apple did not make tall claims about iPhone 5c. The only mistake it did was about its cost effective pricing. It back fired too.
See the earlier announcements about iPhone 5c. Apple said iPhone 5c comes with incredible features. But it did not specify these special features.
When iPhone 5c featured A6 chip, iPhone 5s had A7 chip. This was one of the primary tools to ensure better satisfaction to owners of the costly phone.
Without reflecting its pricing, iPhone 5c came in plastic body. It’s available in blue, green, pink, yellow and white colors. I really suspect whether these coloured phones added value to Apple topline. The cheap phone was a major disappointment to Apple fans.
Apple could have said iPhone 5c is a cheap phone (may not be a cost effective phone). ‘C’ in 5c may reflect cheap plastic and not cost effectiveness.
There were no surprises from Apple though it introduced two phones together. Keeping its tradition, Apple brought in Retina display. iPhone 5c smartphone has slightly bigger screen than iPhone 5s. One would doubt whether getting Retina display of iPhone 5c is a major breakthrough for mobile phone users.
Apple’s pitch saying iPhone 5c works on the most 4G networks did not work well because several mobile markets were gearing up to launch LTE. Apple could not even sign iPhone deal with China Mobile, which will have the world’s largest 4G network, till recently.
Though China Mobile signed the deal with Apple, the product quality hardly reflects on the deal. The price also did not matter to China Mobile.
iPhone 5c and 5s had 8MP camera. iPhone 5c users did not get many of the camera features offered to iPhone 5s fans.
The users also did not receive an opportunity to experiment figure security technology.
iOS 7, Apple’s software update, was the main value addition.
What Apple said
iPhone 5c is designed with a beautiful polycarbonate enclosure that looks and feels so solid in your hand, Apple said. But it did not convince enough users to buy more standing in the queue. Users were satisfied about iPhone 5s.
Apple, which used aluminium body for iPhone 5s, did not give up. It said iPhone 5c features an all-new design crafted from a single, hard-coated polycarbonate body with a steel reinforced frame for a solid, sturdy feel. The steel frame holds the internal components and also doubles as the iPhone 5c’s multiband antenna. The enclosure is one continuous and seamless structure that is finished with a hard coat for a durable and incredibly glossy surface.
To complement the iPhone 5c design, Apple created soft, matte, microfiber-lined cases in a very intentional contrast to the glossy, hard coat finish.
Though Apple never wanted to offer a budget premium smartphone, devices makers such as Nokia, Samsung, etc. forced it to penetrate the new market for the American vendor.
Small phone vendors never considered Apple as main competition because Apple always played in the premium and costly phone space. iPhone 5c could have assisted Apple to get market share from Nokia and Samsung, if it had reduced price and brought in innovation.
Apple’s mid-range iPhone 5c is not a well-balanced product for the middle class. Users will not be happy with the hardware. iOS7 will be a compelling element.
In terms of pricing, the iPhone 5c took the place of the iPhone 5, while the iPhone 5s became the flagship phone. iPhone 4 will be considered as the entry level phone.
iPhone 5c, which has hardware changes including FaceTime camera on the front of the handset, comes with a better pixel count that has increased to 1.2 megapixels, and there are improvements to the backside illuminated sensor.
You will benefit from a better battery as Apple offered a mix of software improvements and a slightly larger battery.
iPhone 5c is using the older 32-bit A6 CPU and the SGX543MP3 GPU.
The iPhone 5c sports the same screen as both the iPhone 5 and the iPhone 5s. It’s bright and responsive, and while it is physically smaller than the leading five-inch Android smartphones, the built-in applications make good use of the screen.
The rear camera on the 5c, as you would expect, matches the original camera on the iPhone 5 with an 8 megapixel sensor, backside illumination, and an F/2.4 aperture . It has good performance during the day and in strong light, but the low-light performance does not have the improvements that you can see in the iPhone 5S.