Rockstand has tied up with Read India’s initiative to provide access to education across rural areas.
Rockstand tied up with 16 READ India centers in multiple states for women and children to learn to read, and develop skills to earn a living.
The villagers will get free access to e-books, e-magazines &e-newspapers for relevant content and develop particular skills through the Rockstand application on 100+ library tablets in 16 READ India centers.
Currently, the initiative is piloted only in 3 centers; Delhi, Gurgaon and Jhajar by the end of June and in the rest of 13 centers it will happen over a span of 6 months.
Rockstand also offered books worth gross merchandising value (GMV) of Rs. 1.5 crores to villagers. The first day saw participation from over 40+ women and students.
“This association will exactly help in minimizing the gap between need and demand for education amongst the rural masses especially among women and children. With increasing mobile penetration in rural areas, this initiative will help us to reach out to more and more rural population and help them not only to access education but also refine their skills and earn a sustainable mode of livelihood for themselves ” said Geeta Malhotra, Read India, country head.