Smartphone maker Micromax to tie up with telecom service provider Aircel

Smartphone and tablet maker Micromax will associate with Indian telecom service provider Aircel.

Both company’s top officials will announce further details of the strategic alliance on 25 September at a press meet in Delhi.

According to a press invitation from Aircel, the press meet — to announce a strategic partnership — will be attended by Aircel CMO Anupam Vasudev and Micromax co-founder Vikas Jain.

Micromax

India’s #2 smartphone vendor Micromax is in the process of expanding its smartphone and tablet devices in the country.

Globally, Maxis, investor of Aircel, has several phone bundling alliances with smartphone vendors. Maxis is one of the leading telecom service providers in Malaysia.

Both Aircel and Micromax do not share specific details at present.

Recently, HTC has tied up with Tata Teleservices to sell HTC phones on Tata Teleservices network.

Telecom operators such as MTS India are also following similar phone bundling strategy.

[email protected]