Smartphone average selling prices (ASPs) have declined 12.5 percent to $317 in the third quarter of 2013, said IDC.
ASPs of Phablet (smartphones with 5-7-inch screens) in Q3 declined 22.8 percent to $443 from the $573 phablet ASP in Q3 2012.
Large-screen devices generally come with a higher selling price than smaller screen devices, due to the need for more powerful and expensive components, IDC said.
Sony, Samsung, Micromax, Karbonn, LG, HTC are the key smartphone vendors in the large screen phone market in India.
“Almost all successful Android vendors have added one or more 5-7-inch phablets to their product portfolios,” said Ryan Reith, Program Director with IDC’s Worldwide Quarterly Mobile Phone Tracker.
Nokia’s recent announced the Lumia 1320 and 1520 to enter the phablet market.
In the third quarter of 2013, phablet shipments accounted for 21 percent of the smartphone market, up from 3 percent a year ago.
Notably, Apple did not a large-screen device in the third quarter.