Korean electronics giant Samsung on Monday launched Samsung Z, its first smartphone based on Tizen platform, its own OS (operating system).
This is considered as a blow to the Google Android platform that dominates its popular handsets.
The Samsung Z will go on sale in Russia in the third quarter of this year before reaching other markets, said Samsung in a statement.
The new smartphone will be unveiled on Tuesday at the Tizen Developer Conference in San Francisco.
The vast majority of Samsung’s devices, including its flagship Galaxy S smartphones, use the Android operating system.
Its first homegrown operating system — named Bada and launched in 2009 — flopped due to lukewarm response from app developers, AP reported.
Samsung, the smartphone market leader, worked with chip vendor Intel to develop the Linux-based Tizen platform which is open-sourced.
Tizen is the platform for Samsung’s Gear 2 smartwatch launched in February, but the Samsung Z will be the first phone to use the operating system.
“The Samsung Z integrates the power and adaptability of the Tizen platform, enabling users to browse the web faster and utilize applications more effectively,” DJ Lee, Samsung’s head of global sales and marketing said in the statement.
Samsung made more than 30 percent of all smartphones sold in the world last year, nearly twice the share of its rival Apple.
GizmoLead News Team