Samsung said its Stay New initiative allows Indian customers to own a Galaxy smartphone of choice and upgrade the same in future.
“We are targeting a significant number of new users joining the Samsung family with this category leading initiative. This not only offers a 18-month EMI programme but also an Easy Buy Back, which will help users upgrade to newer models as Samsung continues to innovate and bring latest technology,” said Vineet Taneja, country head, Samsung Mobiles & IT.
The smartphones covered under the Stay New platform are Galaxy Note 3, Galaxy Note 2, Samsung S4, Samsung S4 Mini, Samsung S3, Galaxy Tab 3 and Galaxy Tab 10.1.
Customers can buy any of these smartphones through participating banks’ credit card and avail the Samsung’s 18- month EMI scheme, at applicable interest rates.
Under this program, one can get Galaxy S4 for Rs 2,466 per month or an S4 Mini for less than Rs 1500 per month.
Users can also upgrade to the latest Samsung Galaxy devices after six months by using the Easy BuyBack service.
The Stay New plan will be rolled out in stores across the country from 1 January to 31 March, 2014.
Samsung has tied up with HDFC Bank, ICICI Bank, Citibank and Standard Chartered for this program.
Easy Buy Back service is powered by Ingram Micro. Under this service, the user can sell back the current Samsung device, by simply calling up Ingram Micro’s toll free number within six to twelve months of purchasing the product. Post evaluation of the product, a buyback price will be informed to the customer.
On accepting the instant offer of the best price, the device will be collected from the location of customer’s choice and the agreed upon amount will be transferred directly into the customer’s account. Hence, the customer can upgrade to the latest Galaxy smartphone by easily selling off their used Galaxy device.