Samsung leads, know your other top smartphone vendors last year

Samsung, Apple, Huawei, LG and Lenovo are the top smartphone vendors based on their shipments in 2013, mobile phone research reports said.

See the chart below.

IDC said Samsung is the clear leader in worldwide smartphone shipments. Despite demand for its Galaxy S III, S4, and Note models, as well as its deep selection of mid-range and entry-level models, Samsung realized a decline compared to the previous quarter.

Apple posted record shipment volume during 4Q13, driven primarily by the addition of multiple countries offering the iPhone 5S and 5C, and sustained demand from its initial markets that saw these models launch at the end of 3Q13. Still, Apple had the lowest year-on-year increase of all the leading vendors. Now that Apple has finally arrived at China Mobile, it remains to be seen how much Apple will close the gap against Samsung in 2014.

Samsung phones

Huawei maintained its number three position worldwide, attained the highest year-on-year increase among the leading vendors, and raised its brand profile with a higher proportion of self-branded units compared to the ODM work it had done for other companies. Still, even with its success, Huawei faces a crowded group of potential competitors within striking distance.

Lenovo, despite having no presence in North America and Western Europe, finished the quarter in the number four position. The company’s strength lies in its presence within key emerging markets and a well-segmented product portfolio spanning from simple, affordable smartphones to full-featured 5″ screen models. Should the company become successful at branching into more developed markets in 2014, it could challenge Huawei for the number three spot.

LG finished just behind Lenovo and edged out ZTE for the number five position, with just five million units separating the two companies. At the same time, its year-on-year improvement put the company on par with Huawei and Lenovo with market beating growth. LG’s success can be directly attributed to its revived portfolio from a year ago, which featured more large-screen and high-end models, including the Nexus 5 and its Optimus G series.

Top Five Smartphone Vendors, Shipments, and Market Share, 2013 (Units in Millions)

Vendor    

2013
Shipment
Volumes

   

2013 Market
Share

   

2012
Shipment
Volumes

   

2012 Market
Share

   

Year over
Year Change

Samsung

313.9

31.3%

219.7

30.3%

42.9%

Apple

153.4

15.3%

135.9

18.7%

12.9%

Huawei

48.8

4.9%

29.1

4.0%

67.5%

LG

47.7

4.8%

26.3

3.6%

81.1%

Lenovo

45.5

4.5%

23.7

3.3%

91.7%

Others

394.9

39.3%

290.5

40.1%

35.9%

Total

1,004.2

100.0%

725.3

100.0%

38.4%

Source: IDC Worldwide Mobile Phone Tracker, January 27, 2014

Top Five Smartphone Vendors, Shipments, and Market Share, 2013 Q4 (Units in Millions)

Vendor    

4Q13
Shipment
Volumes

   

4Q13 Market
Share

   

4Q12
Shipment
Volumes

   

4Q12 Market
Share

   

Year over
Year Change

Samsung

82.0

28.8%

66.7

29.1%

22.9%

Apple

51.0

17.9%

47.8

20.9%

6.7%

Huawei

16.4

5.8%

10.5

4.6%

56.5%

Lenovo

13.9

4.9%

9.4

4.1%

47.3%

LG

13.2

4.6%

8.6

3.8%

53.2%

Others

107.9

37.9%

85.9

37.5%

25.6%

Total

284.4

100.0%

229.0

100.0%

24.2%

Source: IDC Worldwide Mobile Phone Tracker, January 27, 2014

 

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