Nokia budget smartphone on Google Android OS to take on Samsung

Fans of Google Android OS can enjoy. Finnish phone vendor Nokia will unveil a low-cost smartphone on Google Android operating system at the Mobile World Congress, according to a report in The Wall Street Journal.

Smartphone users in emerging telecom markets such as India, Africa, China, Latin America, etc. will benefit. Nokia will be able to take on Samsung in the low cost phone segment.

Recently, IDC said Samsung ended the fourth quarter of 2013 the same way it began the year: as the clear leader in worldwide smartphone shipments. But even with sustained demand for its Galaxy S III, S4, and Note models, as well as its deep selection of mid-range and entry-level models, the company realized a decline compared to the previous quarter. Nevertheless, the company maintained a sizable double-digit lead over the next vendor.

Nokia fans have always demanded that they would like to see Lumia and Asha phones on Google Android, the largest operating system in the world.

The plan to launch a budget smartphone is despite its association with Microsoft and its competing Windows system, Wall Street Journal reported.

There are more smartphone vendors joining the budget smartphone segment. Recently, Taiwanese phone vendor HTC said it is planning a cheap phone to improve market share and revenue. It lost considerable market share to Samsung and Apple in the last three years.

Presence in the mid-range phone segment is assisting several phone makers. IDC says Lenovo, despite having no presence in North America nor Western Europe, finished the fourth quarter in the number four position.

Nokia to use Google OS for budget phone

The main strength of Lenovo, which is buying Motorola Mobility in a $2.3 billion deal, lies in its strong presence within key emerging markets and a well-segmented product portfolio spanning from simple, affordable smartphones to full-featured 5″ screen models. Should the company become successful at branching into more developed markets in 2014, it could challenge Huawei for the number three spot.

Wall Street Journal report says the handset division of the Finnish company, which is in the final stages of being acquired by Microsoft, will show off the new phone at the Mobile World Congress in Barcelona later this month.

The new Android phone will be aimed at emerging markets and will not feature some of Google’s higher-end, custom Android features.

Microsoft and its main handset partner Nokia have struggled to make an impression in the smartphone market dominated by Samsung’s Android devices and Apple Inc’s iPhone.

Strategy Analytics in its recently mobile phone report said around 79 percent of smartphones shipped worldwide last year ran on Google Android, 15 percent were iPhones running Apple’s iOS and only 4 percent ran Windows Phone software.

Anand B
[email protected]