Software giant Microsoft, which will be completing the acquisition of Nokia phone business, is more trusted by Americans than Apple, according to a study conducted by Forrester.
The new study has revealed true rankings about brands across four criterions, trusted, remarkable, unmistakable, and essential.
4,551 adults were asked to tell the truth about tech brands and Microsoft was found to be the sole winner, Cnet reports.
Forrester insisted that Microsoft was at the forefront of brand building with a unique and distinct brand identity that sets it apart from other brands.
With Microsoft seen as most trusted brand, consumers voted for Apple and Samsung as being innovative companies, with the former ranking highest on “remarkable” and “unmistakable.”
UTA Brand Studio’s founder and executive director, Larry Vincent said that a lot of the world uses Microsoft products and people relate to it, while Apple is like a prom king or queen, beautiful but not really like us.
In a scenario where everybody and everything is being snooped on, thanks to the NSA revelations, voting a company highest on trust is indeed a matter of pride as well as hard work to keep up with people’s confidence in them.