Microsoft announced a partnership with India’s homegrown smartphone vendor Micromax to build devices.
The move is expected to intensify competition in the smartphone and tablets space, especially in the backdrop of Microsoft Corporation’s plans last year to acquire the handset business of Finnish phone maker Nokia for $7.2 billion.
In an attempt to increase Windows’ market share on mobile devices, Microsoft on Wednesday said that it will make the operating system available free of cost for smart phones and tablets that have screen size smaller than 9 inches.
Microsoft’s move, considered as a big change in its business model, is targeted to give a tough competition to other major operating systems available in the market including iOS of Apple and Google’s Android.
The software giant, so far, had been charging anything between $5 and $15 from phone and tablet makers to use its Windows system. It had been charging higher process from manufacturers of personal computers.