Indians prefer sub-$150 smartphones, says IDC

IDC on Tuesday said large screen and low cost smartphones are driving growth in devices. Indians prefer sub-$150 smartphones.

“Among the top trends driving smartphone growth are large screen devices and low cost,” said Ryan Reith, Program Director with IDC’s Worldwide Quarterly Mobile Phone Tracker.

“Of the two, low cost is the key difference maker. Cheap devices are not the attractive segment that normally grabs headlines, but IDC data shows this is the portion of the market that is driving volume. Mobile markets like China and India are moving toward a point where sub-$150 smartphones are the majority of shipments, bringing a solid computing experience to the hands of many,” Reith added.

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IDC said total smartphone shipments reached 494.4 million units worldwide in 2011, and doubling that volume in just two years demonstrates strong end-user demand and vendor strategies to highlight smartphones.

Strategy Analytics said global smartphone shipments grew 34 percent annually from 217.0 million units in Q4 2012 to 290.2 million in Q4 2013. Global smartphone shipments for the full year were just shy of the 1 billion level, but they nonetheless reached a record 990.0 million units in 2013, increasing from 700.1 million in 2012. Global smartphone shipment growth decreased slightly from 43 percent in 2012 to 41 percent in 2013, due to high penetration in some major markets like the United States.

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