Idea Cellular and Opera Software have joined hands with online mobile classified portal Quikr to offer sponsored mobile data through Sponsored Web Passes for Idea customers in India.
The tri-partnership is aimed at enabling more Indians to get online and experience the power of the internet on their mobile phones, the first such initiative in South Asia.
A web pass is a great alternative to monthly data plans for consumers who do not require full-time internet access. Opera partnered with Idea earlier this year to bring this innovative solution to Opera Mini users in India.
This solution enables Idea subscribers to have affordable internet access for particular timelines or websites such as Facebook access for a day or internet access for an hour.
Web passes allow transparent, self-explanatory transactions, along with affordable and controllable pay-as-you-go features. With Sponsored Web Pass, Idea subscribers will enjoy internet on their mobile phones, sponsored by Quikr.
To get sponsored web access, Idea users just need to open Opera Mini and click the “Idea Web Pass” Speed Dial entry, then select the “Free Internet by Quikr (10 MB)” web pass option. From there, users will be able to enjoy 10 MB of sponsored internet access on their mobile phones for an entire day.
Sashi Shankar, chief marketing officer, Idea Cellular: “The web pass concept has helped us surpass the barrier of cost and convenience and has led to a spike in the number of data users on our network. With Sponsored Web Pass, we are confident that even more non-data users will come on board and enjoy the amazing world of internet on their mobile phones, while also giving an opportunity to advertisers to gain instant connects with consumers using the mobile platform.”