DataWind has overtaken Samsung in tablet sales in India in Q4 2015, said IDC report.
DataWind accounted for 20.7 percent of the tablets sold in India during the quarter, followed by Samsung at 15.8 percent, Micromaxat 15.5 percent, Lenovo at 13.8 percent, and iBallat 10.0 percent.
The tablet market in India grew by 8.2 percent in 2015 to 3.8 million units, recovering from a sharp dip in 2014.
The growth may be attributed to the popularity of sub-Rs 5,000 (approximately $75) DataWind tablets, the largest growing segment in the overall tablet market. According to IDC, DataWind holds 58 percent market share in this category.
“This IDC report reveals that more Indians prefer our tablets than any of our competitors,” said Suneet Singh Tuli, president and CEO of DataWind. “It also demonstrates how our transition to local manufacturing and improvements in our sales channels has allowed us to meet the phenomenal demand.”
“Despite these strong numbers, there remains a very large portion of the population in India, like in other developing countries, where hundreds of millions of people are unable to access the Internet due to affordability issues and the lack of network infrastructure,” continued Tuli.
“We believe our low-cost tablets and unique mobile Internet connectivity is the only solution on the market that overcomes these obstacles and can bring Internet access to millions of people around the world,” Tuli added.
According to IDC, “Cost benefits through local manufacturing, free internet bundled tablets, higher online presence in Q4 2015 were few key factors which worked in favor of Datawind.”
Samsung India has recorded 8.7 percent drop in tablet shipments against Q3 2015. However, Samsung is dominating the Android based detachables i.e. Galaxy Tab S2.
Tablet shipments of Micromax dipped sequentially 24.1 percent in Q4 2015.