Mobile commerce solutions provider Celltick has tied up with MyPhone, a mobile phone company in the Philippines.
Celltick will create a custom version of Active to enable MyPhone to deliver a unique user platform on its Android devices. This technology enhances user experience by providing faster access to their favorite and frequently used applications and functions.
A custom version of Active is embedded on MyPhone’s newest phablet, the Iceberg, to enable users the ability to personalize their devices easier and faster.
Celltick and MyPhone’s partnership delivers access to local and global content, as well as social media and messaging applications.
MyPhone Iceberg was recently launched in the Philippines with a 5.7-inch HD display, scratch and damage resistant Corning Gorilla Glass 2, and a 1.2GHz quad-core processor.
The partnership also allows MyPhone to drive greater engagement from mobile-initiated business services facilitated through Celltick’s growing commerce ecosystem.
“Our interface utilizing Active lockscreen on our Iceberg phablet allows users much more freedom than a regular Android screen, and will give users the ability to personalize their device and access the most relevant features even faster,” said Jaime Alcantara, president of MyPhone.
In 2012, Celltick powered billions of mobile-initiated commerce transactions for virtual and physical goods serving more than 150 million active consumers across 25 countries.
“The platform will enable MyPhone to communicate and reach their users over the lifetime of the device. We look forward to helping them build brand loyalty and drive commerce while continuing to provide value to the consumer,” said Ronen Daniel, CEO of Celltick.
With this partnership, Celltick continues to expand its reach beyond the core market and operator community to close the loop between mobile marketing and the final transaction resulting from marketing promotions.