BlackBerry announced that customers in the U.S. can purchase unlocked smartphones online from ShopBlackBerry.com. It will launch unlocked BlackBerry smartphones in other markets as well.
This means, users need not look at their telecom operators data plans.
The first models available for purchase on ShopBlackBerry.com are the BlackBerry Z10 and BlackBerry Q10 smartphones.
The smartphones are SIM-unlocked, allowing customers to use them on GSM-based 4G LTE and 4G networks in the U.S. (AT&T, T-Mobile) and other countries around the world with carriers who operate supported GSM networks.
“For years we have been offering BlackBerry accessories directly to our customers on ShopBlackBerry.com and today we are pleased to launch direct sales of unlocked BlackBerry smartphones,” said Robert Perry, vice president, Global Retail at BlackBerry.
BlackBerry will also add more smartphones to the unlocked phone list.
In addition to offering BlackBerry Z10 and BlackBerry Q10 smartphones, ShopBlackBerry.com offers accessories such as carry solutions, chargers and audio peripherals for BlackBerry smartphones.