In order to expand their presence in Indian market ALCATEL ONE TOUCH has chosen BrightPoint as its distributor.
With BrightPoint, the company will improve its distribution in Western as well as Southern regions of India. The collaboration will provide easy availability of the attractive smartphones, and full range of products.
ALCATEL ONE TOUCH is a global telecom company that is aiming to grow in Indian smartphone market.
BrightPoint will help ALCATEL ONE TOUCH in gaining a stronger foothold in terms of both reach and sales. The products will be sold through multiple channels throughout India.
Steven Zhao, country manager APAC – India Business Unit, said, “We are excited to be in Indian open market wherein “anything & everything can happen” platform is available on a very wide scale. Leveraging mutual strengths, we are poised to fully establish ourselves in India. The Indian mobility business has grown rapidly due to fast selling smartphones available at easy prices, and we are going to be a major part enhancing the variance and lifestyle of all.”
With the help of BrightPoint’s experience and position in the Indian market,ALCATEL ONE TOUCH can strengthen its further marketing initiatives.
Felix Wong, president – APAC, Ingram Micro Mobility said, “ALCATEL ONE TOUCH has a globally established reputation and thus, this strategic partnership adds immense value to BrightPoint’s India business. With a strong heritage of quality, innovation and leadership, we are confident that the open market strategy will establish ALCATEL ONE TOUCH products firmly in India.”