LG India announced the price of G Flex, its curved screen smartphone, at Rs 69,999.
This is the most expensive Android smartphone in the market. In December, LG said the curved device will be available in India in January / February 2014. The launch is ahead of Valentine’s Day.
To cash in on the Valentine’s Day purchase, Moto G smartphone will be launched on Wednesday. Moto G will be available on Flipkart ecommerce channel.
LG’s G Flex is the second curved smartphone to land in India. Aqua Curve, which is priced at Rs 12,490, from Intex was the first curved smartphone to reach Indian mobile phone market.
The price of G Flex on online retailer Infibeam is Rs 69,490, while Snapdeal listed the curved phone at Rs 69,990.
In December, GizmoLead.com wrote that G Flex is not a viable phone at price points of Rs 60,000 plus.
LG G Flex is the second smartphone in the world to have a curved screen, next only to Samsung Galaxy Round.
LG G Flex has a 6-inch flexible OLED screen that is curved along the horizontal axis. The phone’s 3,500mAh battery is also curved.
The G Flex’s curved screen provides the same viewing experience from 1 feet away that a 55-inch HDTV does from 10 feet.
Key specifications of LG G Flex include a 720 display, 2.2GHz quad-core Snapdragon 800 processor, 2GB RAM and 32GB internal storage. Just like LG G2, the new G Flex has the power key and volume buttons on the back, positioned below a 13MP camera with LED flash.
Market research agency IHS noted that LG Electronics’ announcement at CES 2014 that it will ship a curved smartphone using a flexible display to the U.S. market in the first quarter stirred excitement for mobile industry.
However, technical challenges related to the manufacturing of flexible active-matrix organic light-emitting diode (AMOLED) displays mean it will take several years before curved phones and panels are manufactured in high volumes, according to IHS.
Global shipments of flexible AMOLED display panels for smartphones are expected to amount to 814,000 units in 2014, IHS said.
Shipments will remain limited in 2015, 2016 and 2017, reaching only 1.9 million, 4.5 million and 8.3 million, respectively, during those years. Even so, shipments will nearly double every year within the period.
LG rival Samsung Display also has started mass production of flexible displays for mobile applications in 2013. The company is producing flexible AMOLED screens based on a 5.5G plastic substrate in the A2 Ph3 line.
The major challenge in producing flexible AMOLED displays is finding a material that can replace glass and is optically superior while achieving a stable manufacturing process. This drives up cost because of materials used and processes employed to achieve stabilized production.