Apple has launched a cheaper, lower capacity version of its plastic-backed iPhone 5c smartphone in Australia, China and some European countries.
The new version is aimed at boosting its declining sales from iPhone 5c.
The 8GB version of iPhone 5c will be priced at 429 pounds ($710), 40 pounds cheaper than the 16GB version in the U.K.
The 8GB iPhone 5C will also be available in France and Germany.
Apple iPhone 5c, which is about $100 cheaper than the iPhone 5s, could not grab market share from rivals offering lower-cost phones based on Android.
Meanwhile, Apple said the new version of iPad 4 will be available at $399 for the 16GB Wi-Fi model and $529 for the 16GB Wi-Fi + cellular model at the four major U.S. carriers – AT&T, Sprint, T-Mobile US and Verizon Communications.
Philip Schiller, Apple’s senior vice president of Worldwide Marketing, said: “The iPad line sets the gold-standard in mobile computing and all iPads have access to the largest and best ecosystem of more than 500,000 iPad optimized apps from the App Store.”
The fourth-generation iPad, which has a 9.7-inch Retina display and supports 4G carriers worldwide, was launched in 2012, while the iPad 2 was launched in 2011.
Apple discontinued the iPad 4 last year when it launched its current flagship tablet, the iPad Air. The company had cut the price of iPad 2 to $399 in 2012, Reuters reported.
Tablets based on Apple’s iOS platform held 36 percent share of the market in 2013, trailing those based on Google Inc’s Android software that had 62 percent share, according to research firm Gartner.