Aircel, Micromax, MediaTek in deal to push mobile Internet in India

Micromax, India’s second largest smartphone manufacturer, has partnered with mobile chip maker MediaTek and telecom service provider Aircel to drive data growth and improve the mobile ecosystem in India.

Commenting on the partnership, Vikas Jain, co-founder, Micromax, said, “While MediaTek supports us with the hardware, Aircel offers customized offerings for consumers to get a complete, affordable and seamless data experience across the country.”

Aircel will introduce a range of offers on Micromax smartphones which will be almost equal to the cost of the phone, Micromax said. The first pack of offers will be available across 4 Micromax devices – MMX 377G, Funbook Mini 410i, A090 and X070.

Aircel, Micromax, MediaTek in deal to push mobile Internet in India

Meanwhile, the MediaTek – Micromax partnership will focus on the product design and performance to create a win-win ecosystem for Indian users.

The products and services will be available across the retail outlets across the country from April, 2014.

Micromax now focuses on providing seamless solutions to customers using their smart devices, so they can concentrate their efforts on products and services which act as solutions to the needs of the fast-evolving customers, Jain added.

Sharing his thoughts on the partnership, Anupam Vasudev, chief marketing officer, Aircel, said, “Keeping in line with consumer’s needs and demands, Aircel is bullish on device tie ups. We are delighted to continue our successful partnership with Micromax to offer exciting bundled benefits of their newly launched smart devices.”

Mobile devices and data connectivity is the future of mobile telephony. Recent studies have revealed that internet through mobile devices in India will reach 350 million by 2015.

In view of this growth, Aircel has launched the following bundled offers worth more than Rs. 10,000:

Device

Benefits

Micromax Dongle – MMX 377G

(Benefits for 6 months)

  • Aircel customers can get exciting data benefits for 6 months at Rs. 141
  • For the first 3 months, customers will get 2GB/month data
  • For the next 3 months – customers will get double data value for every recharge
Smartphones and Tablets (Benefits for 3 months)

 

  • 1GB data per month
  • 1.2P/2 sec Local Calling
  • 1.2P/ sec STD Calling
  • WAP content worth Rs. 10,000
  • Popkorn TV App Free
Data Enabled Feature Phones (Benefits for 3 months)
  • 500MB data per month
  • 1.2P/2 sec Local Calling
  • Local. 1.2P/sec STD Calling
  • WAP content worth Rs. 10,000

 

With these offers, buyers not only get benefits equivalent to the value of device they buy, but also a seamless and bundled value-add for data, voice and messaging across the entire product segmentation that includes dual-core smart phones, feature phones, 3G Tablets and 3G data card dongles, said Finbarr Moynihan, general manager – Business Development at MediaTek.

 

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