ASUS cuts the price of ZenFone series smartphones 

asus zenfone 3

ASUS has permanently reduced the price of its ZenFone series smartphones including ZenFone 3 (5.2, 5.5-inch), ZenFone Max, ZenFone 3 Max (5.2, 5.5-inch) and ZenFone Go (5.0, 5.5-inch).

The new prices of the phones will be applied to all the major e-commerce sites like Flipkart, Amazon, Snapdeal and retail stores, as per the company. Notably, the discounted models are falls in the mid-range or entry-level smartphone category.

Price list

Model                                         After discount        Before discount

ZenFone 3 (5.2-inch)                    INR 11,999               (INR 13,999)

ZenFone 3 (5.5-inch)                    INR 14,999               (INR 16,999)

ZenFone 3 Max (5.2-inch)            INR 8,499                  (INR 9,999)

ZenFone 3 Max (5.5-inch)            INR 9,999                  (INR 12,999)

ZenFone Max                               INR 7,499                  (INR 7,999)

ZenFone Go (5.0-inch)                 INR 6,499                  (INR 7,499)

ZenFone Go (5.5-inch)                 INR 6,999                  (INR 7,999)

We plan to have aggressive pricing to make ZenFones the most preferred smartphone choice for the Indian Consumer,” said Peter Chang, Region Head – South Asia & Country Manager for ASUS India.

The company has decided to reduce the price amid rising competition in the mid and entry-level smartphone market. Recently, Xiaomi has also decreased the price of its certain models.

Stay tuned for more news and updates.

Shailesh Sharma

[email protected]