Apple latest MacBook priced at $1,299, comes with amazing features

Apple MacBook unveiled

Apple on Monday announced the launch of MacBook that weighs two pounds and is 13.1 mm thin.

The new MacBook features a 12-inch Retina display that is the thinnest ever on a Mac. The new keyboard is 34 percent thinner and uses an Apple-designed butterfly mechanism that is 40 percent thinner than a traditional keyboard scissor mechanism yet four times more stable.

For the first time, MacBook is available in three aluminum finishes — gold, silver and space gray.

“Apple has reinvented the notebook with the new MacBook, and at just two pounds and 13.1 mm, it’s the thinnest and lightest Mac ever,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

The price of MacBook that comes with a 1.1 GHz dual-core Intel Core M processor with Turbo Boost speeds up to 2.4 GHz, 8GB of memory, 256GB of flash storage and Intel HD Graphics 5300 will be $1,299, while the version with a 1.2 GHz dual-core Intel Core M processor with Turbo Boost speeds up to 2.6GHz, 8GB of memory, 512GB of flash storage and Intel HD Graphics 5300 will be $1,599.

Apple MacBook unveiled

Latest features

The new MacBook design is 24 percent thinner than the 11-inch MacBook Air.

Every key on the new keyboard is individually backlit with its own single LED to deliver uniform brightness behind each keycap.

The new MacBook features a 12-inch Retina display with a 16:10 aspect ratio. Measuring 0.88 mm thin, the Retina display on the new MacBook is the thinnest display ever on a Mac. The new Retina display uses 30 percent less energy than existing Mac notebook Retina displays, while delivering the same level of brightness.

MacBook also features the all-new Force Touch trackpad that brings a new dimension of interactivity to the Mac. The new trackpad features built-in force sensors that allow you to click anywhere and haptic feedback that provides a responsive and uniform feel.

You can customize the feel of the trackpad by changing the amount of pressure needed to register each click. The Force Touch trackpad also enables a new gesture called Force Click, a click followed by a deeper press, for tasks like pulling up the definition of a word, quickly seeing a map or glancing at a preview of a file.

MacBook features the most compact logic board ever in a Mac, measuring an amazing 67 percent smaller than the logic board of the 11-inch MacBook Air.

MacBook features the new fifth-generation Intel Core M processor that runs at 5 watts and Intel HD Graphics 5300. The highly efficient processors work in conjunction with optimizations throughout OS X to make the new MacBook the world’s most energy efficient notebook.

The new MacBook has 35 percent more battery capacity than would be possible with traditional battery cells and delivers all-day battery life with up to 9 hours of wireless web browsing and up to 10 hours of iTunes movie playback.

MacBook is equipped with the latest wireless technologies, including built-in 802.11ac Wi-Fi and Bluetooth 4.0 for fast wireless connectivity.

The new MacBook features a next-generation USB-C port that is small. USB-C supports higher wattage charging, USB 3.1 Gen 1 (5Gbps) data transfer and DisplayPort 1.2 all in a single connector that’s one-third the size of a traditional USB port.

Every new Mac comes with OS X Yosemite, a new version of OS X.

Vishal Kawadkar
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