Games installation on smartphones and tablet reach 1 billion

The global installed base of smartphone and tablets that are regularly used for gaming has reached one billion in 2014, while the installed base of handhelds declined marginally to approximately 175 million devices.

iOS generate more direct spending on games than Google Play in 2014 though Google Play closed the gap significantly as compared to 201, while handheld games generated more direct revenue than Google Play games in Q4 2013, said IDC and App Annie in a report.

Gaming revenue continued to dominate mobile app stores, representing nearly three quarters of total app spend in the iOS App store in Q4 2014 and was more than 90 percent of app spend on Google Play the fourth quarter.

“2014 saw a convergence of spending shares when viewed on a regional basis. iOS game spending grew relatively quickly in Asia/Pacific in 2014, for example, and Google Play performed better in North America last year than in 2013,” said Lewis Ward, director of gaming at IDC.

Four of the top five grossing games on iOS in 2013 remained in the top 5 in 2014: Clash of Clans, Candy Crush Saga, Puzzle & Dragons, Game of War and Hay Day.

Global portable game spending has increased across all platforms between Q4 2013 and Q4 2014. For Google Play spending was more than 75 percent and for iOS App Store spending was 30 percent and 5 percent on handheld game consoles. These growth rates include direct spending on digital and physical games and exclude all ad revenue.

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