ZTE ZMAX Phablet offered via T-Mobile for $252

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ZTE has launched the new ZTE ZMAX Phablet at an event in New York City.

ZTE also announced the phone’s exclusive availability with T-Mobile starting September 24. The price of the phablet without a contract will be $252.

The ZTE ZMAX will also be available at T-Mobile retail locations and online at T-Mobile.com. MetroPCS will carry the device later this year.

Users can buy it for $0 down and $10.50 a month for 24 months on T-Mobile’s Equipment Installment Plan (EIP).

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ZMAX Phablet sports a 5.7 inch TFT LCD HD display. It is powered by a quad-core Qualcomm Snapdragon 400 processor coupled with 2 GB RAM.

The device runs on Android KitKat 4.4 and also includes dual-microphone noise canceling and Dolby DM3 audio.

The Phablet boasts an 8MP rear camera and 1MP front camera with an internal storage 16GB and MicroSD card slot.

ZTE has kept the software on the ZMax mostly stock Android, but it included the camera app from its Nubia line, which offers more manual control than Android’s standard camera app.

The ZTE ZMAX is juiced up by a 3400mAh battery. It supports T-Mobile’s LTE network and Wi-Fi calling features.

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ZTE ZMAX specifications:

  • Battery: 3400 mAh
  • Dimensions: 6.4” x 3.3” x 0.35”, 6.7 oz.
  • Display: 5.7″ TFT LCD HD 1280 x 720
  • Memory: 16GB ROM, expandable to 32GB via micro SD
  • Network Compatibility: LTE, GSM
  • Operating System: Android KitKat 4.4
  • Processor: Qualcomm Snapdragon 400 Quad Core with Adreno 305 GPU at 1.2 GHz
  • Camera: 8MP rear, 1.6MP front, 1080p video

“ZTE’s ZMAX combines the latest technology with distinctive design to give our customers an incredibly affordable large screen smartphone. And on T-Mobile’s fastest nationwide LTE network with Wi-Fi Un-leashed and Simple Global, you’ve got worldwide coverage the old carriers can’t begin to match,” said Jason Young, senior vice president, Marketing at T-Mobile.

The ZMax represents a shift from ZTE’s earlier strategy of selling white-label smartphones to U.S. carriers. From now on, the company will only offer ZTE-branded devices on carriers in the U.S.

ZTE recently also partnered with E-Plus for Voice-over LTE. ZTE is cooperating with mobile telecommunications company on the deployment of an IP multimedia service (IMS) for a commercial voice-over-LTE (VoLTE) service in the E-Plus network.

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