China based mobile internet company Xiaomi, has entered Indian smartphone market with Mi3 at a price of Rs 13,999 on Flipkart.
Mi3 is a 5-inch tablet with HD 1080 IPS display. Powered by 2.3 GHz Qualcomm Snapdragon 800 AB processor, the android-smartphone offers an enhanced 3G connectivity up to 42Mbps. The device comes with a 13 MP rear with dual LED flash and a 3050 mAh battery.
In a statement company said that they have also entered into an agreement with e-commerce marketplace Flipkart for the sale across the country. Xiaomi has also set up more than 35 service centers across the country. The company will also establish two exclusive Mi service centers in Delhi and Bangalore to ensure after-sale service.
Manu Jain, India operations head, Xiaomi said: “We are looking to provide the best in class experience to our Mi fans in India. We are starting with 35+ service centers across top 20 cities, a hotline that operates 7 days a week, and a vibrant Mi India Facebook page. Our partner Flipkart, with its world-class technology and customer service, will be the key to providing this experience.”
Besides, the company has announced that it will also launch Redmi 1S and Redmi Note in the next few weeks. Redmi with 4.7 inch display will hit the market at a retail price of Rs 6,999, while Redmi Note, a 5.5 inch smartphone with octa-core processor will be priced at Rs 9,999.
IDC has earlier forecasted the entry of Chinese smartphone makers, including Xiaomi to India. According to IDC, the smartphone industry in China has been witnessing a slow growth, which made the companies to enter India, the third largest smartphone market. According to IDC, smartphone shipment growth was 186 per cent in the first quarter of 2014.
A report published at the 2014 National Electronic Information Industry Symposium in Ji’an City said sales of smartphones made in China rocketed to 33.8 percent of the world’s total in the past year from almost zero in 2010. It says Demand for Chinese smartphones has peaked over 33 per cent in the past few years both at home and abroad.
It is learnt that as many as 45 more brands from China are planning to enter Indian market. As many as 8 companies including OPPO and Geonie have already launched their products in India.
Though Chinese brands have captured 10 percent of the market share, analysts feels that it would not challenge the existing players. Samsung tops the table with 35 percent of shares. Micromax holds second position with 15 percent followed by Karbonn, Lava and Nokia, according to IDC.