Videocon Mobiles Phones Division has launched the latest Videocon A29 smartphone powered by Android Jelly Bean 4.2.2, at a best buy price of Rs. 5799.
The device comes after a significant gap, which according to the company, was required to make a better design and incorporate user-centric features.
Khalid Zamir, head Product Planning & Development, Videocon Mobile Phones Division, said, “Continuing our endeavour towards innovation and bringing the best available technological advancements to our consumers, this Android Jelly Bean powered device enhances Videocon’s Mobile Phones surge in the dynamic smartphone mobile market in the country.”
The device has been strategically priced for aspiring young consumers who are looking for an upgrade from their feature device and enter into the exciting world of Android, Zamir added.
- 3.75G connectivity
- 4-inch WVGA capacitive touch screen
- Dual SIM-dual standby
- 1.2GHz Dual-Core processor
- 3.2 MP rear camera + front VGA camera
- 4GB ROM
- 512 MB RAM
- 1400 mAh Battery
- Colors: black and white
With its price tag of less than Rs 6000, Videocon A29 will cater to the entry-level smartphone customers. With its user-friendly interface, resizable icons and widgets, greater menu animations, refined predictive text input and more, the smartphone is likely to impress the first time users.
Smartphone market in India has been waiting for a disruptive device that can create a new wave of mobility among users from low income group. A recent study revealed that the ideal price point for a smartphone in India to succeed among the low income group is Rs 2700.
Thanks to the advancements in chipsets and hardware technologies, the days of a cheaper smartphone under Rs 3000 is not far behind. One of the best examples is the K-TOUCH A11, the latest dual SIM smartphone from the Delhi-based smartphone maker K-Touch. The device is priced just Rs 3350.