Tablet price surges 35% in India in 2014

The average selling price (ASP) of Ultrabooks and tablets rose 22 percent in India in 2014, said ABI Research.

Tablets price in India increased 34.5 percent due to the surge of an e-commerce presence, Apple products, and mid-tiered devices.

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In comparison, price of Ultrabooks and tablets in Chile dipped 56 percent.

Tablets ASP in China declined 70.3 percent due to the increase in selection and competition caused by lower-end devices entering the market between 2013 and 2014.

On the other hand, globally the ASP of Ultrabooks and tablets declined 7.8 percent in 2014.

Tablets and Ultrabooks have become 30 percent more affordable in emerging markets. ABI Research said the average weeks of household income needed to buy a tablet or Ultrabook both declined by approximately 30 percent.

Across 22 different countries between 2013 and 2014, there was an 8.5 percent decline for the ASP of tablets and 7.1 percent for Ultrabooks.

ABI Research Analyst Stephanie Van Vactor said: “This decline is allowing these devices to reach a larger audience in a wider range of countries.”

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Though growth is slowing for both these types of devices, affordability could help prevent a drastic decline in sales.

The affordability of personal technology devices is strongest in many mature markets, such as the United States, Japan, and Germany, primarily due to the higher household income.

“Market maturation will continue this effect through the next year, especially as competition increases and affordability continues to prosper as a result. Over the next year, competition will continue to surge and ASPs will continue to decline,” said Van Vactor.

Anand B
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