The worldwide tablet plus 2-in-1 market will be slowing down in 2014 and will grow at 6.5 percent to 233.1 million units, said IDC.
Earlier, IDC predicted 12.1 percent growth rate for this year. The downward revision follows a second consecutive quarter of softer than expected demand.
Jean Philippe Bouchard, research director for Tablets, said: “While mature markets like North America and Western Europe will combine for flat unit growth in 2014, the remaining regional markets will generate 12 percent unit growth over the same period.”
Price pressure on tablets with smaller screen sizes — less than 8 inches — and evolving tablet usage in emerging markets will fuel unit growth.
Average selling prices (ASPs) are expected to stabilize at $373 in mature markets in 2014 due to the shift to larger screens and tablets with calling facilities, ASPs in the rest of the world will dip to $302 – with a 10 percent annual decline.
Shipments of tablets featuring a built-in option of voice calling over cellular networks in the Asia/Pacific (excluding Japan) (APeJ) region reached 25 percent this quarter – with annual growth of 60 percent.
This trend suggests that end users in this region are looking for a single device that can meet their needs in terms of voice communication and media consumption, and for some that single device is a tablet and not a smartphone, said IDC.
IDC on PC market growth
Earlier, IDC said worldwide PC shipments are expected to dip 3.7 percent in 2014.
PC shipments in emerging regions remain constrained by ongoing competition from alternative devices and a number of economic/political challenges. However, commercial demand and even a rekindling of consumer interest in mature markets helped to boost results for the first half of 2014 as well as the outlook for the rest of the year.
IDC earlier said PC shipments in mature markets will grow 5.6 percent in 2014 with both consumer and commercial segments showing positive growth. PC growth in emerging markets will be low on account of reduced stability and economic conditions in Asia/Pacific, Latin America, and Central Europe, the Middle East and Africa (CEMA).
“Direct competition from tablets seems to be waning. However, PC replacement cycles have expanded as users have alternative computing platforms and places to spend money. The launch of Windows 9 Threshold in 2015 could potentially boost demand,” said Loren Loverde, vice president, Worldwide PC Trackers.