Samsung is planning to launch the next-generation Galaxy Note with a new form factor in the second half of the year, Reuters reported quoting , Yoon Han-kil, senior vice president of Samsung’s product strategy.
In his interview, Han-kil, said, “Our ultimate goal is to make products that consumers really aspire to have. This is how we are trying to find a breakthrough in the stagnant premium market.”
High-end smartphone market has been struggling due to lack of innovation. Recently Frost & Sullivan revealed that big players like Apple and Samsung are failing in terms of hardware innovation, citing examples of their latest products like iPhone 5S and Galaxy S5 respectively.
Meanwhile IHS recently evaluated Samsung Galaxy S5 and found that the product has huge BOM, which mainly comes from performance components such as processors, NFC controller, noise suppression technology, power management chip, sensors, camera, etc.
According to IHS, the huge BOM in Samsung Galaxy S5 has contributed for only minor changes in the hardware design, and the product has so much similarity with the recently launched Galaxy Round and Note III.
The new Galaxy Note with next-gen design is likely to compete with Apple’s new products under the big display category. Apple has already announced plans to launch two big devices this year, one of which is expected in the latter half of the year.
While the design challenge continues to grow for high-end smartphone market, it’s interesting to watch how big players like Samsung and Apple respond to it. Industry analysts are also closely watching the emergence of players like Amazon, which are getting ready to woe customers with next-gen design concepts like 3D screens and more.