Samsung Galaxy S III users have moved closer to Apple iPhone 5s in terms of data consumption in 2013, said a JDSU survey.
In 2010, 2011 and 2012, users of Apple iPhone 4, iPhone 4s and iPhone 5, respectively, consumed maximum data. Last year, the report indicated a possible end to this dominance as Galaxy S III users closed the gap. But Apple 5s usage is the most intense witnessed to date, keeping Apple users at the top of the chart.
The study found that iPhone 5s users demand seven times as much data as the benchmark iPhone 3G users in developed markets (20 percent increase on iPhone 5) and 20 times as much data in developing markets (50 percent increase on iPhone 5). Beyond the 5s, Apple products account for six of the top ten hungriest handsets, along with two Samsung products, one HTC and one Sony.
When it came to uplink data, Samsung users are at the top of the chart. Galaxy S4 users produced and uploaded five times as much data as iPhone 3G users in developed markets and 11 times as much data in developing markets.
Each new generation of iPhone has resulted in increases in data consumption of between 20-40 percent — even today when data use is common. Though interestingly, users of the more economically-priced iPhone 5c consume data in the range between that of the iPhone 4s and 5 users.
Users of the fourth generation iPad have shown themselves to be the most data-hungry amongst tablets, consuming almost 40 percent more data than last year’s hungriest device, the Samsung Galaxy Tab 2 10.1.
The study also reveals that the new iPad mini is seen to be mini in name and in data consumption, consuming 20 percent less data than second- and third-generation iPads.
The study revealed that developed and developing markets alike had similar overall rankings of data hungry smartphones, with the iPhone 5s topping both charts, demonstrating the global nature of the smartphone market. However, the report found that the number and variety of data cards and dongles was lower in developing markets, and tablet devices relatively rare.
Developing markets saw higher data consumption by flagship smartphone users, relative to the iPhone 3G standard. This appears to be driven by two factors. First, the older iPhone 3G has relatively lower data consumption per user in developing markets. Second, the absence of other high-volume data devices, such as data cards and tablets, means that users will consume more data via flagship smartphones.