Salora plans smartphone, tablet production in India

Salora International is planning to start feature phone, smartphone and tablet manufacturing in India.

Addressing a press meet in Delhi on Saturday to announce the launch of Arya Z2 smartphone, Salora Chairman and Managing Director Gopal Jiwarajka, said: “We are planning to start manufacturing of feature phones, smartphones and tablets in India.”

The electronics manufacturer is considering two of its existing locations – Noida in Uttar Pradesh and Gandhinagar in Gujarat to add facilities for smartphone and tablet production.

Salora currently produces CRT, LED Television sets, home theatres, electronic components, etc.

However, Salara could not explain when the company could start the production of devices. Salora on Saturday introduced Arya Z2 smartphone – available through Amazon ecommerce channel — for domestic market. It will launch more smartphones – both in high-end and low-end price brackets and tablets under the Arya brand.

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Salora said it will tap chip majors such as Intel and Qualcomm for its future products. Arya Z2 smartphone runs on Mediatek chip platform.

The company is not looking at huge investments to promote Arya Z2 smartphones which will be imported from China. “Since Z2 will be sold exclusively on Amazon India network, the company could avoid huge marketing related investments,” Jiwarajka added.

The low cost 3G smartphone on Android KitKat OS platform with 5 inch high definition IPS screen will start selling from Monday for Rs 6,999. The dual SIM Arya Z2 has 8 megapixel back camera and 2 MP front camera, 1 GB RAM and 4 GB ROM.

The company has earlier sold smartphones under PowerMaxx brand. Jiwarajka says these branded phones are not doing badly in India. It seems Salora is making an effort to re-enter the smartphone market with a new brand.

During the fiscal 2014, Salora posted revenue of Rs 394.79 crore and net profit of Rs 1.55 crore against Rs 391.67 crore and Rs 2.49 crore in the corresponding period previous fiscal.

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