LG unveiled LG G Flex, the world’s first curved flexing smartphone, in India. LG G Flex will be available in India in February 2014.
The launch of flexing smartphone coincides with the launch of LG range of curved products including the first LG Curved OLED TV.
The LG G Flex is the latest device in LG’s premium G Series.
Launching the product, Soon Kwon, MD – LG India, said India is a strategic market for the company so LG is keen to strengthen the product portfolio with new launches. “Our target is to capture 30 percent market share in flat panels and 10 percent market share in smart phones by end of next year,” he said.
The vertically curved design of the LG G Flex reduces the distance between one’s mouth to the microphone when the device is held against the ear, as traditional telephone handsets used to.
The LG G Flex employs a curvature arc that is optimized for the average face, to deliver improved voice and sound quality. The curved form increases the sound level by 3dB compared to typical flat smartphones.
The curved design also offers a more reassuring grip and fits more comfortably in one’s back pocket.
In landscape mode, the display offers a cinematic experience, with the result being the most comfortable viewing angle for watching videos or playing games.
LG G Flex also features the Rear Key first introduced in the LG G2. Devoid of any buttons on the sides, there is less chance of accidentally powering off the phone and the convenience of using one’s index finger to adjust the volume when conversing is maintained.
The credit of LG G Flex also goes to the collaboration with LG’s sister companies LG Display and LG Chem.
The 6-inch display found in the G Flex is the world’s largest Plastic OLED (POLED) display developed and mass pro-duced specifically for smartphones, giving unique shape and durability. The POLED display is brighter and more precise thanks to the application of Real RGB, which contains all three sub-pixels — red, green and blue — in one pixel.
Among the several new technologies, the LG G Flex is the first smartphone to apply a “Self-Healing” coating on the back cover. The elastic coating has the ability to recover from the daily wear-and-tear scratches and nicks that uncased smartphones are likely to receive, keeping the G Flex looking newer longer.