Tablet market share of Apple has declined 22 percent to 22.8 percent in the third quarter of 2014 from 29.2 percent in Q3 2013, while Lenovo slipped to #4 as Asus moved to #3.
Lenovo slipped in tablet market share ranking despite improving share by 18.75 percent to 5.7 percent from 4.8 percent. Asus regained its #3 status though its Q3 shipments marginally declined by 0.9 percent to 3.5 million units against Lenovo’s 3 million units.
The decline of Samsung in the global tablet market was 5.18 percent to 18.3 percent.
Asus tablet market share dipped 12.16 percent to 6.5 percent from 7.4 percent.
Lenovo improved share in the global tablet space by 18.75 percent to 5.7 percent from 4.8 percent.
IDC on Thursday said the global tablet market rose 11.5 percent to 53.8 million units in Q3 2014, fueled by back-to-school promotions and US appetite for connected tablets. The quarter-on-quarter growth was 11.2 percent. The US tablet market grew at 18.5 percent.
Apple shipped 12.3 million units in the third quarter. Though Apple recently updated and expanded its iPad lineup to its widest offering ever, IDC still expects 2014 to be the year of the iPhone.
The tablet shipment of Samsung rose 5.6 percent to 9.9 million units. Samsung, which is feeling the heat due to poor demand for smartphones, has begun to focus on markets like North America and Middle East and Africa (MEA), where low-cost Asian vendors haven’t been able to gain a foothold yet.
IDC said Asus regained its number three position with 3.5 million units and 6.5 percent share of the market. Asus’ growth was fueled by Windows-based 2-in-1 devices as ASUS continues to offer some prominent models at highly competitive prices.
Lenovo fell back to the number 4 position with 3 million units of tablet shipments with a growth of 30.6 percent. Thanks to Lenovo’s presence in emerging markets, it could increase share by almost a percentage point. Lenovo utilized its brand strength in the PC business to secure a strong position in the tablet market, said IDC.