Lenovo has launched K900 smartphone in India at a price tag of Rs 32,999.
Launching 6 new smartphones including K900, Lenovo India on Monday revealed that it would focus on both entry level and high-end smartphones in the country. The company hopes to leverage its success in the PC market in India. Lenovo’s retail footprint increased to 3,000 retail stores at present.
The new smartphones include: K900, P780, S920, S820, A706 and A 390.
Lenovo says the company is investing more than ever in innovation that differentiates their products and sets the standard for quality, reliability, style and speed. Innovation in Smartphones is a very important part of the company’s PC+ focus and Lenovo is betting big on the Indian market.
At a press meet in Delhi on Wednesday, Milko Van Duijl, senior VP, Lenovo; JD Howard, VP, MIDH Business Operations and Worldwide Business Development, Lenovo; Nick Reynolds, executive director – Worldwide Product Marketing, Lenovo; and Amar Babu, MD, Lenovo India announced its future plans.
Recently, Lenovo started rolling out K900 premium smartphone in Asia.
Lenovo has tapped NBA superstar, Kobe Bryant to promote the K900 in its television and print advertisements and on social media sites in China and Southeast Asia.
K900 premium smartphone — running on Intel Atom processor — was announced at the 2013 International Consumer Electronics Show.
Lenovo’s K900 sports a 5.5-inch IPS screen.
Lenovo K900 is the first smartphone to leverage the latest Intel Atom Z2580 processor, a dual core chip, which runs up to 2.0 GHz and utilizes Intel Hyper-Threading technology.
The device features an Intel Graphics Media Accelerator engine running a PowerVR SGX 544MP2 GPU, which triples graphics performance over the previous generation.